Articles

3 results for "Immersive experiences"

Recreating immersive natural environments to stimulate employee creativity : our client Repères tests it with The Lab in The Bag technology

Jun 11, 2026 Lou-Anne Delaroque Immersive experiences, The Room for the Senses, Innovation, Creativity, Research, Sensory marketing, Multisensory

The Lab in the Bag partnered with Repères to study the effect of natural immersive environments on team creativity. Here's a look behind the scenes of our first series of experiments.

Designing a sensory protocol for immersive customer experiences

Apr 8, 2026 The Lab in the Bag Customer experience, Immersive experiences, Sensory protocol, Marketing, User search

Spectacular immersive experiences are multiplying, but without rigorous methodology, they remain mere gimmicks. Combining multi-sensory rooms and analysis booths finally allows us to measure what truly matters.

The multisensory creative experience: new creative workshops co-created by Repères, Institut Lyfe, and Creative Emulsion

Jan 30, 2024 The Lab in the Bag Immersive experiences, The Room for the Senses, Innovation, Creativity, Research, Sensory marketing, Multisensory

Repères, Institut Lyfe and Creative Emulsion join forces to offer creative workshops in a multisensory immersive environment using The Lab in the Bag technologies.

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