/reboot/media/61cb254a-5449-11f1-9245-be6ded8add9d/602d98bc-3351-11f1-9f03-f2779bff3eb9/1-1-concevoir-un-protocole-sensoriel-pour-les-experiences-clients-immersives.jpg)
Designing a sensory protocol for immersive customer experiences
Spectacular immersive experiences are multiplying, but without rigorous methodology, they remain mere gimmicks. Combining multi-sensory rooms and analysis booths finally allows us to measure what truly matters.