Spectacular immersive experiences are multiplying, but without rigorous methodology, they remain mere gimmicks. Combining multi-sensory rooms and analysis booths finally allows us to measure what truly matters.
A well-trained internal panel is a formidable tool for R&D and quality, but it often falls short in one detail: organization. Mobile booths and adapted training routes finally make it possible to reconcile rigor with field constraints.
Spring has become a peak season for product launches, but also for misinterpretations of sensory experiences. Mobile booths and immersive spaces finally allow us to harness this seasonality instead of being overwhelmed by it.
Innovation sprints love sticky notes, but too often forget the sensory experience. Analysis booths and immersive spaces allow tastes, smells, sounds, and lights to be put back at the heart of the process.
At a production site, impromptu consumer tests undermine data reliability. Here's how mobile sensory analysis booths reintroduce scientific control without paralyzing the factory.
We are delighted to announce the official launch of the Lab Solo Wooden Table, an enhanced and elegant version of our flagship model, designed specifically to meet the highest standards of aesthetics, robustness and ecology.
This innovative research project, conducted by Repères Insights, the Lyfe Institute and the CERAG laboratory of the University of Grenoble-Alpes, aims to understand how immersive multisensory environments can stimulate the creativity of individuals, insofar as this constitutes a key factor for development and innovation in business.
Discover exclusive replays of the webinar series co-organized by Repères, Émulsion Créative, The Lab in the Bag & Institut Lyfe Research and Innovation Center.
Creativity is often perceived as a purely cognitive process, but it is actually a multimodal process resulting from the integration of brain networks and sensory modalities. Sight, hearing, smell, touch, and taste—the true architects of consumers' emotional, hedonic, and behavioral responses—impact creative thinking.
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