About

It all starts with a field observation.

At the helm of Repères , a French market research company, François Abiven observes that his clients - innovators, marketing teams, sensory experts - regularly face the same difficulty: to reliably test products outside of a fixed laboratory, without increasing logistical constraints.

Faced with this still largely unmet need, Repères' R&D teams developed a portable laboratory concept in 2014: transportable sensory booths designed to allow testing to be carried out as close as possible to the contexts of use.

The Lab in the Bag was thus launched.

Three years later, in a move to accelerate and structure the project, Jacques-Henry Pinhas joined the adventure alongside François Abiven. Together, they broadened the scope of the project: moving beyond cabin testing to fully integrate the influence of the context.

In 2018, the arrival of Pierre Rossi marked a turning point in this evolution. He played a central role in the development of immersive devices, structuring and accelerating work around the integration of context into sensory analysis.

Indeed, sensory experience is not limited to a neutral environment; it is closely linked to the conditions in which it is experienced.

This conviction led to two years of research and development, culminating in the creation of The Room for the Senses , the first multisensory immersive room designed to reproduce realistic environments and enrich the analysis of perceptions.

From the booth to the room, from observation to feeling - one ambition, always the same: to understand how the senses shape our choices.