Webinar Replays: "Immersion, Sensory Experience & Creativity"

Step into the future of marketing research with multi-sensory immersive rooms!

Discover exclusive replays of the webinar series co-organized by Repères , Émulsion Créative , The Lab in the Bag & Institut Lyfe Research and Innovation Center .

Three 30-minute sessions, designed for marketing, innovation and research professionals to explore the future of multi-sensory immersive rooms!

Discover the replays of the webinar series: "Immersion, Sensory Experience & Creativity"

THE FUTURE OF CONSUMER RESEARCH

Presentation of the latest research advances in multi-sensory immersive rooms and presentation of a concrete case study to illustrate the advantages of this innovative approach.

Hosted by experts Pierre ROSSI (Head of Multi-Sensory Immersive Solutions – The Lab in the Bag) and Jérémy VIEIRA (UX Project leader – Consumer studies – Institut Lyfe Research and Innovation Center.

→ Access the replay

Immersive, multi-sensory creativity workshops or standard workshops?

This case study demonstrates how multi-sensory immersion leads to an increase in the number and quality of ideas and an improvement in participant engagement and creativity compared to standard methods.

Hosted by experts Adriana Galiñanes Plaza (Research Director at Repères) and Veronique BONNET (CEO of Émulsion Créative).

→ Access the replay

BOOST ORGANIZATIONAL CREATIVITY!

An inspiring webinar to unleash the full creative potential of your teams, by leveraging both the cognitive resources of individuals and innovative hardware tools, such as the multi-sensory immersive rooms developed by The Lab in the Bag!

Led by Guy Parmentier , renowned professor and researcher, through his thesis topic on multi-sensory and creative research, which could be the subject of a CIFRE agreement*.

*The industrial agreement for training through research allows companies to benefit from financial assistance to recruit young doctoral students whose research projects, carried out in conjunction with an external laboratory, will lead to the defense of a thesis.

→ Access the replay

Do you want to seize the opportunity to contribute to your company's growth by optimizing the creativity of your teams and/or study groups? Contact our experts!